How LinkedIn Recruits with Data | Brendan Browne's SoureCon Presentation on Data Driven Recruiting презентация

Содержание

Data Driven Recruiting

Слайд 2Data Driven Recruiting


Слайд 3#SourceCon


Слайд 5
Recruiting Has Changed
#SourceCon


Слайд 6#SourceCon


Слайд 7
The recruiting organization that figures out how to extract the value

of the web’s people data and build a recruiting team model that operationalizes at scale
will define the future of talent acquisition

The Opportunity

#SourceCon


Слайд 8Making a plan



Слайд 92010
#SourceCon


Слайд 10Enough vision,
we need engineers


Слайд 11Making a plan (again)



Слайд 12Use data to build credibility


Слайд 13
#SourceCon


Слайд 14#SourceCon


Слайд 15#SourceCon


Слайд 16 Keywords: "Data Center" OR "Datacenter"
Location Within 50 Miles
Industry:

Internet
Seniority: Manager
Interested In: Potential Employees
Company Size: 501-1,000 OR 1,001-5,000 OR
5,001-10,000, OR 10,000+
Years of Experience: 6 to 10 years OR More than 10 years
Years in Position: 3-5 years OR 6-10 years
Company Type: Public Company
Language: English
Recommendations: 3-4 OR 5-10 OR 11-20 OR >20

Using Data To Set Expectations

#SourceCon


Слайд 17Initial search: 7
Remove recommendation: 19
Remove years in position: 71
Remove company type:

82
Remove company size: 126

Expectations Are High & Results Fall Short

#SourceCon


Слайд 18Shared Accountability
& Change In Perception
#SourceCon


Слайд 19We Made Progress But It’s Not A Platform, Or Scalable
#SourceCon


Слайд 20Up Your Data Game
#SourceCon


Слайд 21 The Where: 475K+ Software Engineers in US
#SourceCon


Слайд 22(based on LinkedIn recruiter contact Feb-Aug 2012)

The Where: Big

Markets vs. Hidden Gems

#SourceCon


Слайд 23Supply
Demand
.





The Where & Some Why: NYC Has 33% More

Supply & Less Demand Than Seattle

#SourceCon


Слайд 24




(word size represents skill frequency)

The Where & Why: Skill

Mix By City

#SourceCon


Слайд 25

Manager and Above
9.6%
Manager and Above
6.9%
The Where & Why: NYC

Has More Senior & Management-Level Talent

#SourceCon


Слайд 26New York
Seattle
The Why: ABC Co Is More Connected In

Seattle With 618 Employees Connected To 2,255 Engineers

#SourceCon


Слайд 27

21% more likely to be knowledgeable of employers

12% more likely to

have a positive impression of employers

10% more likely to consider a job with employers


“Connectedness” Matters

#SourceCon


Слайд 28 The Why: Talent Flows – Winning Or Losing?
#SourceCon


Слайд 29Up Your Data Game
#SourceCon


Слайд 30The Where + Hidden Gems
Connectedness Matters
Skills & Seniority
Win/Loss Rate
#SourceCon


Слайд 31#SourceCon


Слайд 32We Made More Progress But It’s Still Not A Platform
#SourceCon


Слайд 33

Identifying candidates is not the challenge


Слайд 34


Operationalizing is the challenge


Слайд 36In sales and marketing
$
Dollars

to spend

Affinity
Which prospects are most likely engage?

Low

High

High

Pilot: 2,000 systems infrastructure engineers

2,000 Systems Infrastructure Engineers

#SourceCon


Слайд 38Never Cold Contact Anyone!
#SourceCon


Слайд 39Ever, Or You Fail The IQ Test!
#SourceCon


Слайд 40
1:Many = World-Class Consumer Marketing
#SourceCon


Слайд 41So What Were The Results?
#SourceCon


Слайд 43Most Successful Systems Infra & Data Recruiter
Most Successful Quarter in Eng

Recruiting


3X increase in candidate response rate

Highest conversion rate of applicant to onsite

Highest conversion rate of applicant to offer
8:1vs13:1

TAM 1:Many
served LI content more likely to make it to onsite vs. other applicants

Key Lever For Driving Efficiency & Reducing Hours

Eng SI Pilot Results

#SourceCon


Слайд 44W.I.I.F.M?
#SourceCon


Слайд 45Reactive Recruiting Model

Keyword Searching Jockey

Prioritize the Top of List

Cold Outreach
See Activity
Market

Intel Dispersed

#SourceCon


Слайд 46Planful and Prioritized Co-signors

Search Once and Manage

Prioritize High Fit & Affinity

Tailored

Outreach

See Activity

Market Intel Mastered


#SourceCon


Слайд 47#SourceCon


Слайд 48What This Means For Us?
#SourceCon


Слайд 49Shift in Mindset Must Happen


Lead with data
Operationalize
and iterate
Don’t do it alone


Слайд 50Realize and internalize the world of talent has changed
Test drive addressable

market & segmentation on one of your critical talent pools

Assess whether you and your team are ready to transform

1

2

3

Three To Dos

#SourceCon


Слайд 51
lucky day!

This is


Слайд 52
Today is
opportunity!


Слайд 532016
2017
2018
2019
2020
2020
2021
2023


Слайд 54 What To Learn More?
#SourceCon
https://lnkd.in/ddr15


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